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In order to accept credit cards online, you need shopping cart software, a payment gateway, and a merchant account." The good news is that it's never been easier to market yourself on the web. It's okay to start with PayPal or Google Checkout, but you should also be aware of what professional ecommerce solutions have to offer, because if you're successful, you will need to upgrade.
The good news is that even if you're initially denied, there are hundreds of options out there for accepting online payments. Thus, not only your personal credit, but also your business model, will be considered during the evaluation process. Nontraditional merchant account providers may charge higher fees, but when the alternative is to not have ecommerce access at all, the fees are negligible. There are hundreds of shopping cart software packages available - just do an internet search and comparison shop for the solution that best meets your needs. Some Final Tips Kevin Costner's character in Field of Dreams was haunted by the saying, "If you build it, they will come. Luckily, times have changed and people have become more comfortable with ecommerce. The typical fee for a $40 transaction is around $0. Testimonials from previous customers can allay fears, especially if your references are willing to post their email addresses for verification. Take a look at the most popular ecommerce sites on the web - they all have professional yet simple layouts and designs. If you're not taking advantage of ecommerce, there's no telling how much money you're throwing away. Don't be afraid to model your look after Amazon, eBay, or other ecommerce leaders.
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When your business is ecommerce-enabled, you have a full-time sales agent working around the clock, often for less than $1 per day. Since most merchant accounts deposit funds into your bank account within 48 hours of a charge, the merchant account provider is worried that your chargebacks will exceed your ability (or willingness) to pay for them." Unfortunately, this isn't the case with ecommerce web sites. However, banks are often reticent to grant merchant accounts to online businesses. Their fear is that you will either fraudulently misuse your merchant account, or people will be unhappy with your products or services and file what is called a "chargeback" against you - refusing to pay their credit card bills. There are some all-in-one ecommerce solutions, but they tend to be less customizable and are intended for businesses with smaller sales volumes.
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Avoid cheesy flash gimmicks and other fancy ploys. The other option is to use a bank for your merchant account, which normally costs less in terms of fees. A toll-free number is even better. Finally, the age of social networking makes it easier than ever to find customers - enlist the help of your online friends to spread the word.
A better mantra would be, "If you market it, they will come. While informing the public about the products and services you provide is important, using the internet to make those products and services more easily available is the real name of the game. Merchant account providers evaluate your suitability in terms of risk. Make sure you have consistent navigability and a crisp, concise design.11 in transaction fees is more than worth it. Sure, that's more than double, but if your pre-transaction fee profit margin is $12, the extra $1. If you are not taking advantage of the opportunities presented by the ecommerce revolution, then you are missing out on millions in potential sales. Consider buying some pay-per-click (PPC) ads through the popular search engines, or advertising directly on a couple of blogs that are related to your business. Unfortunately, many home-based entrepreneurs think of their web site as nothing more than an online brochure. Better yet, you can use internet auction sites, not only for direct sales, but also as a marketing tool to bring people to your web site.99; whereas a high-risk accountholder may be charged $2. An overall, professional look for your web site is important, as well. Whether consciously or subconsciously, people feel a "contact us" page lends credibility to a web-based business. Payment gateways typically come with merchant accounts (for an additional fee of $30 or so per month), so long as you use a third-party provider.Most small business owners think they understand the importance of having a quality web site.
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